How to Find Someone’s Need

How to Find Someone’s Need and Their WHY

When you are looking to find a new recruit, the best way to connect with someone is to find their “need”. Think for a moment what happens if you don’t work on finding someone’s need.

You may start talking to someone who you think would be GREAT in your business. They seem smart, highly motivated…and you want to tell them more about your company. You start telling them how GREAT it is to be able to earn extra money so they can spend more time with their kids and go on some WONDERFUL family vacations!! And you’re super duper confident that this opportunity can do that for them!!!

However……your “prospect” seems to be giving you a blank stare. You stop to ask if that sounds like something that would be great for them. And they tell you that they are single. And they don’t like to travel. As you’ve been talking, you have been building a block in their mind that this company and this opportunity are not for them.

It still could be, IF you are able to find what THEIR need was, and talk to them in their language. Show how your company can fit that need that is so important to THEM. You see, not everyone has the same need. It would be great if everyone wore their need on their sleeve and it was visibly plain as day…but it’s not. You have to do a little digging. More importantly, you have to do a LOT of listening.

Basically, most people’s “need” is based on one of four areas:

F – Family – They want to spend more quality time with their family. Maybe a woman wants to be an at home mom instead of working outside of the home. Maybe a man wants to make enough to allow his wife to be able to do that.

O- Occupation – They want an occupation that is fulfilling. Maybe they want to be in a different line of work. Maybe they want a less dangerous job. Maybe they want something that gives back to people. 

R – Recreation – Recreation often involves a different lifestyle. They want a vacation, a motor home or snowmobiles. Maybe it’s just the ability to travel when and where they want. 

M- Money – They want money to be able to do the things that they can’t do now.

So how do you find out what their “hot buttons” are? Ask some very simple questions or make some simple statements…and see what their answers are.

“You must love your job!”

“You must go on some great vacations!”

“I bet you make GREAT money at your job!”

“Do you have any fun plans for vacations this summer?”

“What brought you to your current job?”

Make sure to phrase your statements in a positive way. People will be more honest with you this way. Now pay CLOSE attention to what they say. If their answers are negative (as in “are you kidding, I HATE MY JOB!”) ask another question…”So if you could do one thing differently, what would it be?”

And THERE will be your magic answer!! That will be the need…whether it’s “spend more time with my kids” “have a great vacation” “make more money”. THAT is what you zero in on as you work on how your business can meet their needs.

Now you can talk to them in their language. Your opportunity talk can focus on the family, occupation, recreation or money needs that your company can meet. Laser focus on the need that they sound most passionate about. When you work on finding someone’s need, and show them how you and your company can meet it, your prospect will be MUCH more likely to listen!

If you are looking for something new take a look at what myself and my

daughter do working from home, online and offline in the UK  ====>>>> HERE or if you live in Ireland or Spain ====>>>> HERE

Merle Gibbins

Jay Edgson

If you enjoyed reading this post I would appreciate your feedback in the comment area below.

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6 Tips For Success in a Small Business

6 Tips For Success in a Small Business

Below are 6 Tips on How To Be Successful in a Small Business

These days there are so many small businesses that are closing down which quite possibly could have been saved by doing things differently.

In this world of internet and technology things are all changing. People are changing their habits in how they shop today. When you think about it the internet has really changed the way that people shop and buy today. A few years ago you never heard of buying your groceries online and getting them delivered and people are using the internet these days to buy just about anything that they need. As with online marketers and entrepreneurs we need to keep up with all the changes in the way we market and want our online business to be a success.

If you don’t keep up with the changes in your marketing skills you could quite easily become another statistic on the failure list.

If you want to make 2017 your best ever year then below are a few tips that I would like to share with you to make your small business a success.

1. What Worked and Didn’t Work in 2016

Sit down and make a list of what worked and what didn’t work for you this year. You may possibly find that you have a larger negative list than a positive list. If you don’t study then history is going to repeat itself. Maybe you could have done more marketing or perhaps you weren’t targeting the right market. Maybe your timing wasn’t right. Check out what advertising strategies worked best for you and then try and improve them.

2. You Need a Marketing Plan

Yes I know what you are thinking ‘I have heard it all before’ – maybe you think you don’t have the time to sit and write out a couple of pages of plans, or perhaps you don’t know how to but believe me you need this plan. Make a list of where you are at right at this moment plus what you are earning (if anything!).

Make a list of your new and old customers. Write down the number of hours you are working then set yourself some goals of where you want to be in 1 year, 5 years or 10 years even. Set yourself just three strategies that you want to use to achieve those goals. It could be social media, email marketing, attraction marketing, doing webinars or perhaps you prefer to work offline, but once you have picked the three to use then implement them and just stick to the three. Write down what you want to achieve and improve on a monthly basis.

3. Find a Good Mentor

When I started online marketing about 14 years ago I was on my own and I never got any advice from anyone and that is one thing you don’t want. Find a good mentor and leader and don’t be afraid to ask for advice and if you follow what they tell you then you can’t go wrong. Make sure it is someone that has been in the same position as you are in and that is now successful. If you have the funds it is always a good idea to pay for a coach or consultant. You will be saving yourself a lot of time and money in the long run.

4. Focus on Helping Others

If you are running your business just to be making money then you could run in to big problems, especially if you are just pitching your products that you want to sell. You need to first focus on your customers and potential customers to find out what their needs are and their problems and goals if they have any and then just focus on how you can help them achieve these things. If you can help others reach their goals then you will automatically reach your own goals.

5. Keep Your Website Updated

It does not have to be costly to buy and host a domain and by having a website of your own is the most effective way for marketing your business today. As you will have noticed there is a lot of competition out there so you don’t want to throw together just any basic website. Make sure you have a great design and if you can, blog daily. It doesn’t just have to be about what you are selling as people don’t want to read about the same thing every day. You can blog about your personal life and family to show that you are a real person or perhaps something that is interesting on the news. As long as you are giving value content on what people want to know that is going to help them then you are well on your way to driving traffic to your site.

6. Make Time For Friends and Family

Don’t try and do everything yourself at once as all work and no play ‘makes Jack a dull boy!’ . I learnt the hard way !! Once you are earning an income from your business perhaps you could think about out-sourcing if you find that you are not having the time to blog daily. You will find some sites that are offering to write articles for you and you can find them as cheap as $5 if you search around. But obviously you only get what you pay for. But most of all make sure you HAVE A LIFE as well as a business otherwise you will just get overwhelmed and burn yourself out.

So LEARN === TAKE ACTION === GET RESULTS !! – AND make time for family and friends and do something you enjoy doing outside of work while making your small business a success.

What are your thoughts on this subject? I would love to know ……

Merle Gibbins

Jay Edgson

If you enjoyed reading this post I would appreciate your feedback in the comment area below.

P.S. Please feel free to check our online stores on Facebook …….

Bargains Galore Online

Merle & Jaye’s Bargain Store

P.P.S. We would appreciate any comments that you leave …….